Reynolds Wrap It’ll Fit
Director / Creative director: Michelle Pak & Brad Tucker
For Reynolds Wrap, we were tapped to inject some youth and life into a trusted brand that has you covered no matter the task. Conceived as an ode to sandwiches, we designed a stop motion extravaganza complete with unexpected transitions and cut-on-the-beat visuals that prove no matter the size or shape, tin foil stands the test of any lunchtime adventure—take that, plastic bags.