When Bud Light announced that they wanted to be the first beer on the market to have nutrition facts on their packaging, I jumped at the task to highlight their new box design in a way that showcased hops, barley, rice and water (and nothing else!). At the time, there was no other beer producer in the mainstream market that showcased ingredients front and center, and I felt it was important to show how Bud Light was leading the industry by not shying away from this step towards greater ingredient transparency. Through motion control, and a meticulous eye to detail in post, my team and I created a spot that showcased the new Bud Light box in the heroic fashion it deserved.