When Deutsch LA approached me wanting to create a campaign full of mirrors, I didn’t need much time to reflect. Obviously, there’s only one thing cooler than a house of mirrors, and that’s a house of mirrors full of Taco Bell. Taco Bell challenged me to capture as much in camera as possible, and we met that challenge head on. Through the use of many, many, (MANY), mirrors—and the strategic placements of lights—we were able to bring this tasty, trippy, music video-esque world to life. And oh yeah—the food looks great too.